Blog Archives

Ginger reflects on 2012, year of pledges

Ginger on stage at Brixton academy, copyright Trudi KnightEnd of the year. Bit of contemplation n’ all that. So, anything important happen in 2012?

It’s funny but it really doesn’t feel like a mere year since the world was an uncertain, confusing and frustrating place for a musician or a fan (and believe me I am both). And now we’ve extended the Pledge freedom account to Willie Dowling, Chris Catalyst, Todd Kerns, Obsessive Compulsive and even that bloody Random Jon Poole (with rumours of Rich Jones, CJ, Denzel and Givvi Flynn getting involved next year), the scene is getting clearer by the campaign.

Musicians more deserving of a break do not exist.

So, what the Hell happened?

Well, we did, basically. And by ‘we’ I don’t mean just me, Gav and you lot, I mean ‘we’ as in this entire community that we’ve created, the likes of which are faceless and many. This team is a body run by the heart.

We’ve decided we want change, we’ve assumed control and we’ve put our time and money where our belief is.
You don’t have to be reminded of the failure of many stars, in many high profile positions, to set the music world alight despite lavish budgets and jaw dropping promotion. Budgets and promo don’t make fans, fans make fans and passion keeps them motivated. And there’s just no simple way for the mainstream to create passion enough to leak into every frame of people’s lives, resulting in the kind of drive that makes people represent outside of being asked/forced to by advertising and TV scheduling.

This is different, this is love. This is real people really giving a shit.

We’ve won awards, we’ve gained momentum and we’ve made the world take notice, and we did it together through love of music. And the best bit is that we’ve only just begun.

Next year is going to be truly insane. Actually insane. Like the kind of stuff that only the insane would even imagine, let alone actually attempt. But see? That’s what we’ve created here. Together we’ve made a business model that suits the creative, the passionate and the insane to a tee. And the average pop star could only look at this opportunity and walk away scratching their expensively coiffured head.

In 2012 we’ve been able to say that success = passion + belief.

In 2013 we’ll add consistency to that theory. As in “just gimme a fucking chance and I’ll show you what I can do”, and once given that chance then really blowing the lid off this fucking pot.

Together we’ve created that chance 2012, now just you wait to see what insane shit we’re gonna get up to in 2013.

The future is bright because it needs to be, we’re leading the way through the darkness, the confusion, the frustration and the uncertainty. We ARE the fucking light!!

Have a wonderful Xmas and see you on the other side for some proper rule breaking.

You in?

Gx

Hey Hello Incoming

Hey Hello is on its final landing approach: listen to the brand new album in full exclusively on PledgeMusic on 12/12/12 at 7pm GMT!. The listening party will be on Twitter – use the hashtag #HeyHello to join in.

Hey! Hello! – How I Survived The Punk Wars

How I Survived The Punk Wars, the first video from the Ginger and Victoria Liedtke Pledge project Hey! Hello!, is now available on YouTube.

After you’ve had a listen, and no doubt loved it, you can pre-order their debut album (and get the songs before anyone else) here, where you’ll also be able to pledge for the two Mutation albums.

The video was Directed by Ash Pears and Produced by AshTV Music Video. You can see more of their work at http://www.ashtv.co.uk.

Ginger’s New Pledge Launched

On Friday 3rd August at 7pm, a year on from the triumphant launch of the 555% pledge, Ginger has unveiled the details of his second PledgeMusic album project.

Representing wildly different musical extremes, the twin Mutation albums, and Hey! Hello! album pledges offer the limited chance to own every track recorded for these projects, as well as some very special extras.

Head over to the Mutation Pledge page to view the packages and pledge, or you can watch Ginger’s message and read detailed descriptions of what’s on offer below.

So What do you get when you Pledge?

Every pledge includes digital copies of both Mutation albums as soon as they are available plus digital copies of all 3 A-side singles from Hey! Hello!.

In addition, you will have access to exclusive videos and content that we will make available throughout the campaign. You will then have the opportunity to tell us your favourite songs from each Mutation album, which will help us decide which tracks will be selected to go on the single-disc commercial release.

MUTATION

These 2 albums are exclusive to this PledgeMusic campaign.

Mutation Album 1

Mutation: The Frankenstein Effect was initially recorded in early 2011 and put on hiatus until now. It features Ginger alongside Rich Jones (Black ?Halos/Amen), Tom Spencer (The Yo Yo’s), Chris Catalyst (Sisters Of Mercy/Eureka Machines) & Denzel (Young Legionnaire), with guest appearances from Dom Lawson (OAF), Paul Catten (ex Medula Nocte), Pulled Apart By Horses and Hawk Eyes. The album is due to be mixed and mastered at the end of the Summer.

Mutation Album 2

The second Mutation album is currently without a name. The first phase of recording started in May 2012 and will continue over the coming months. It features Shane Embury (Napalm Death), Jon Poole (Cardiacs), Denzel (Young Legionnaire), Simon Wright (Canaya), Rob & Paul from Hawkeyes, along with guest appearances from Merzbow and Mark E Smith (The Fall).

In addition to the digital format, you will also be able to buy both Mutation albums in a very special CD or Vinyl set. Both of these albums are EXCLUSIVE to this Pledge and will be strictly made to order. They will be deleted once the campaign ends.

There is also an “Ultimate Mutation” exclusive which will include both Mutation Albums on CD and Vinyl. It will also come with a SIGNED copy of the (to be) commercially released single album with your name featured in the liner notes.

Hey! Hello!?

Is a brand new noisy pop rock project from Ginger Wildheart and Victoria Liedtke. Expect big choruses, big (noisy) guitars and big smiles.

The debut album from Hey! Hello! is available EXCLUSIVELY to this Pledge and will feature all 3 (to be) commercially released singles along with 7 additional songs.

Ginger plays guitar, bass and drums on this album whilst sharing vocal duties, all of which were recorded by Russ Russell (The Wildhearts must be Destroyed) earlier this year in the UK.

Victoria Liedtke is in the process of recording her vocals in Brooklyn, New York, ably assisted at the desk by Bryan Scary along with multi instrumentalist Giulio Carmassi.

Hey! Hello! is being produced by Russ Russell and Ginger Wildheart and is due to be mixed and mastered in November.
This special album will be available on Coloured Vinyl and CD, both of which will be deleted once the campaign comes to a close. This is the only opportunity to own this album.

There is also an “Ultimate Hey! Hello! package” which will include the vinyl, a signed copy of the CD AND your name featured in the liner notes.

Follow the links below for news and updates about the project.

http://www.twitter.com/heyhellomusic
http://www.facebook.com/heyhellomusic
http://www.youtube.com/heyhellomusic

Lets make history together – again!

Hey! Hello! Teasers

Hey! Hello! is a new project featuring Ginger Wildheart and Victoria Liedtke.

To whet your appetite, and give you an idea of the direction the project is taking, two video teasers have appeared online which you can view below.

Hey! Hello! Teaser 1

Hey! Hello! Teaser 2

Ginger has confirmed this will be part of his next Pledge campaign – featured as a separate singles project – alongside the eagerly anticipated Mutation albums.

Full details (including launch day) are expected shortly.

You can keep track of Hey! Hello! here:

www.facebook.com/heyhellomusic
www.twitter.com/heyhellomusic

Ginger on Bloomberg Business news

Ginger appeared on Bloomberg Business news today, discussing the impact of the 100% PledgeMusic project on the music industry. You can watch it again on the Bloomberg website: http://bloom.bg/NnXNHY or watch the embedded video:

Ginger on the News

Ginger featured on the ITV news for Tyne & Tees and Border today, discussing the 100% PledgeMusic campaign accompanied with the recent Forget About It Japan video.

Check out the full feature including Ginger clip on the ITV website, or see the youtube video below

100% – UK album chart top 30

Ginger’s brand new album 100%, which was made through the direct to fan platform PledgeMusic, has entered the UK album chart at 27 (and 3 in the independent chart), his highest charting album since Fishing For Luckies in 1996! Thank you to everyone who has contributed to the project, enjoyed the songs, joined in on the listening parties, promoted the album across all of social media and made 100% / 555% the success that it is!

The man with the plan, Gav McCaughey, had this to say:

Hey guys – thank you so much for making 100% / 555% such a huge success. This is Ginger’s HIGHEST charting album since Fishing For Luckies in 1996. This has debuted higher than all of his solo albums and Chutzpah, The White album, Must be destroyed AND Endless Nameless from The Wildhearts.

To be celebrating a new top 30 album, 16 years after the last one is a massive achievement.

Thanks for helping make this happen.

Sun Newspaper – 100% Review

Sun newspaper review of 100%

5 / 5. A remarkable project this, not least because of the eclectic collection of superbly crafted rock tunes within.

This is the end-product of Mr Wildheart’s record-breaking Pledge campaign, where fans paid up front for the three disc, 30 song album 555%.

His unique relationship with a die-hard fan base paid huge dividends, financially and artistically, inspiring some of the Geordie’s greatest work yet. Pledgers got to vote for their favourite tracks, which make up this single CD.

Armed with 100%, you won’t have heard the half of it but fear not – this is a perfect introduction to one of rock’s greatest songwriters.

News of the World

Not content with gatecrashing the charts, Ginger is now taking over your newspapers too! The story of the shoe-string fan-funded album outselling mainstream artists including Rihanna and Coldplay is being reported in the London Evening Standard, The Independent, The Huffington Post and many others.

The Evening Standard quotes record industry and rock music expert Dante Bonutto, who works for Universal offshoot Spinefarm:

Ginger has an enormous songwriting ability and is something of a maverick.

Since the early 1990s he always been someone who has followed an independent path, and insisted on doing things his own way.

It’s impressive he’s been able to get such a high chart placing in the midweek when you consider the competition he has been going up against and the way his album was made.

“Whether the album stays there at the end of the week we’ll have to see.

However, it just shows how effective social media can be and the financing model Ginger has used in cutting out the middle man could be key for many artists like him.