Ginger’s brand new album 100%, which was made through the direct to fan platform PledgeMusic, has entered the UK album chart at 27 (and 3 in the independent chart), his highest charting album since Fishing For Luckies in 1996! Thank you to everyone who has contributed to the project, enjoyed the songs, joined in on the listening parties, promoted the album across all of social media and made 100% / 555% the success that it is!
The man with the plan, Gav McCaughey, had this to say:
Hey guys – thank you so much for making 100% / 555% such a huge success. This is Ginger’s HIGHEST charting album since Fishing For Luckies in 1996. This has debuted higher than all of his solo albums and Chutzpah, The White album, Must be destroyed AND Endless Nameless from The Wildhearts.
To be celebrating a new top 30 album, 16 years after the last one is a massive achievement.
Thanks for helping make this happen.
5 / 5. A remarkable project this, not least because of the eclectic collection of superbly crafted rock tunes within.
This is the end-product of Mr Wildheart’s record-breaking Pledge campaign, where fans paid up front for the three disc, 30 song album 555%.
His unique relationship with a die-hard fan base paid huge dividends, financially and artistically, inspiring some of the Geordie’s greatest work yet. Pledgers got to vote for their favourite tracks, which make up this single CD.
Armed with 100%, you won’t have heard the half of it but fear not – this is a perfect introduction to one of rock’s greatest songwriters.
Not content with gatecrashing the charts, Ginger is now taking over your newspapers too! The story of the shoe-string fan-funded album outselling mainstream artists including Rihanna and Coldplay is being reported in the London Evening Standard, The Independent, The Huffington Post and many others.
The Evening Standard quotes record industry and rock music expert Dante Bonutto, who works for Universal offshoot Spinefarm:
Ginger has an enormous songwriting ability and is something of a maverick.
Since the early 1990s he always been someone who has followed an independent path, and insisted on doing things his own way.
It’s impressive he’s been able to get such a high chart placing in the midweek when you consider the competition he has been going up against and the way his album was made.
“Whether the album stays there at the end of the week we’ll have to see.
However, it just shows how effective social media can be and the financing model Ginger has used in cutting out the middle man could be key for many artists like him.
Ginger Wildheart is celebrating the most successful chart position of his career this week, with his new album 100%, which debuted in the UK midweek charts today at Number 9.
The album was made using the international direct-to-fan music company PledgeMusic and generated nearly £200,000 through pre-orders.
A 30 track triple album (entitled 555%) was initially available exclusively to pledgers to preorder as a digital download, a 3 CD set or deluxe triple gatefold package. The fans then had the opportunity to vote for their favourite tracks, making up the single-disk commercial release, 100% which was released on Monday 25th June on both physical and digital versions.
Other offerings available in the PledgeMusic campaign included a chance for fans to get themselves added to the albums liner notes and an exclusive DVD, which details the making of the record and includes never-before-seen, on-the-road footage.
Released on Monday the independent album has shocked the music industry by debuting at number 9 in the midweek charts.
The original campaign can be seen at www.pledgemusic.com/projects/gingerwildheart
This chart entry marks a historic change in the way that bands and artists can release music direct to their fans, afford quality production values and actually make a living too. For too many years labels have been using musicians as fodder for developing their own marketing techniques, usually at the expense of the players themselves.
Musicians deserve to be paid like everyone else, and the only people who truly realise this, apart from the musicians themselves, are the fans. They want us to keep making music. This model means we all get to win. If you have a modest fan base you no longer have to consider quitting a business so obsessed with youth and photogenicity and get down to the task at hand, working hard, making great music and cultivating a great relationship with your supporters. The future of music is in the hands of the people and is finally the responsibility of the musicians. It’s the most exciting time in decades, many musicians have earned this freedom.
The music industry is dead, long live the music.
Malcolm Dunbar, managing director of PledgeMusic said:
Ginger Wildheart is an artist who has always enjoyed a special relationship with his fans. They have demonstrated their continued loyalty to him by backing the campaign to the extent they have.
100% is a fantastic album and has real fan momentum behind it, which is a great endorsement of how PledgeMusic is able to empower artists.
The tracklisting for 100% (released through Round Records) is:
1. Forget About It
2. Internal Radio
3. Lover It’ll all Work Out
4. You’re The One, You’re The One, Yeah, I Know You’re The One, You’re The One (Yeah, I Know You’re The One)
5. It Appears That The Party Is Over
6. Taste Aversion
7. Another Spinning Fucking Rainbow
8. Just Another Song About Someone
9. Westward Ho! (A New Reputation)
10. Beautifully, Blissfully Unsettled
11. We’ve Been Expecting You
The album features artwork by the legendary Terry Pastor (Hunky Dory, Ziggy Stardust)
1990s alt.rock icon Ginger delivers a truly eclectic collection of tracks on 100%, all chosen by fans who funded his 555% triple album project on PledgeMusic.
The Wildhearts frontman shows that he hasn’t forgotten how to write a great hook, but surprises with a cross-section of reggae, world music and metal. Under all the noise, the songs deal with remarkably adult themes, making it a pop-punk release for adults.
Today sees the release of 100%, the commercial version of the 555% PledgeMusic project.
This single disc release contains the top 12 tracks as voted by you, the Pledgers, from the 30 tracks recorded for 555%. It is available from all good music retailers (Amazon, Play, HMV, iTunes, etc), so if you didn’t get hold of 555% before it was deleted, then this is your chance to enjoy at least some of the fantastic tracks from this session.
The track listing runs as follows:
01. Forget About It
02. Internal Radio
03. Lover It’ll all Work Out
04. You’re The One, You’re The One, Yeah, I Know You’re The One, You’re The One (Yeah, I Know You’re The One)
05. It Appears That The Party Is Over
06. Taste Aversion
07. Another Spinning Fucking Rainbow
08. Just Another Song About Someone
09. Westward Ho! (A New Reputation)
10. Beautifully, Blissfully Unsettled
11. We’ve Been Expecting You
As a bit of a treat for US fans, and a taster for those who are yet to succumb, the song “Lover, It’ll All Work Out” is available to download FREE from iTunes all this week. Check it out here.
While we’re on the subject of 555%, keep an eye out on your letter boxes as the physical versions have now been shipped to those of you who ordered the CD and vinyl packages…and boy do they look stunning!
Check out this video for the opening track of 100%, “Forget About It”, which features footage from Ginger’s recent tour of Japan:
So here it is, the result of Ginger’s current 30-song Pledge Music project. Fans donating to the project got a triple CD of new music, and they also got to pick which tracks made it onto this, the single-CD, commercially available version.
And we have to say, on the strength of these 12 tracks, they show pretty good taste indeed. Also, it makes you wonder just what other gems lurk among the wealth of rejected tracks becasuse the quality is pretty high throughout and finds the prolific Ginger Wildheart on top form, whether it’s on the relatively straightforward spiky pop-rock of You’re the One or the Cardiacs-on-a-proggy-psych-trip that is the head-spinning Taste Aversion.
Meanwhile, for a mission statement, look no further than the euphoric Internal Radio, Ginger’s celebration of the jaded and joyous jukebox jammed inside his own skull.
Taken as a whole, 100% is like a Jackson Pollock masterpiece – a huge, dense splurge of creativity that’s overwhelming at first, but rewards the listener that takes his or her time to bathe in its glow and absorb all its beautiful complications.
Basically it’ll take dozens of listens to truly get under the skin of each magnificently hook-laden tune. And you’ll probably wish you’d pledged earlier for the full package.